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The Ultimate Guide
to Marketing Automation Terminology

A glossary of terms to demystify marketing automation

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It’s Time to Get ‘In the Know’

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size.

We’re here to help you get familiar with some basicautomated marketing and sales concepts.

As with many industries, this niche may seem buried under its own confusing jargon. The good news is that the basic ideas really aren’tthat complicated.

Breeze through this guide to learn the terms you need to know.

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